About This project

The Florida Heritage Foods Initiative at Santa Fe College aims to stimulate the heritage food economy in Florida farmers markets by providing public education about heritage foods for consumers and providing farmers markets with tools to reach culturally diverse communities already purchasing heritage food.

Funding for the Florida Heritage Foods Initiative: Connecting Local Food with Local Culture in Florida Farmers Markets was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant Agreement Number 21FMPPFL1026-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

This initiative is in partnership with Florida Organic Growers and Consumers.

The goals of this project are to:

  1. increase access to heritage foods in farmers markets with educational marketing materials for farmers, consumers, and K-12 students that provide information about the cultural, historical, nutritional and culinary value of heritage foods,

  2. expand direct-to-consumer marketing opportunities with a Multicultural Heritage Food Event Planning Tool-Kit for farmers markets, and

  3. provide training and education on heritage foods to consumers, farmers, market managers, and local food stakeholders through three virtual and on-site symposiums. students and faculty at Santa Fe College.
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Meet the team

The ‘Florida Heritage Foods Initiative: Linking Local Food to Local Culture’ at Santa Fe College relies on a broad spectrum of institutional and community collaborations consisting of a wide range of faculty, students, farmers, local food entrepreneurs, teachers, non-profit organizations, and civic entities.

Project Directors

Vilma Fuentes

Vilma Fuentes, PhD

Administration, Political Science

Sarah Cervone

Sarah Cervone, PhD

African Humanities, American Humanities, European Humanities, Religion


Marcela Murillo

Marcela Murillo

Spanish, Latin American Humanities

Mirian Hay-Roe

Department of Natural Sciences

Dan Stepp

Dan Stepp

Fine Art

Nicole Nesberg

Nicole Nesberg

American History

Val Leitner

Val Leitner

English, Humanities

Diana Matthews

Diana Matthews

Library Sciences

Administrative Support

Santa Fe College Marketing & Communications

Santa Fe College

Marketing & Communications

Partners & Collaborators

Write a thing or two on your relationships in the community and how they support your project.

Andi Emrich

Kyndra Love

Melissa DeSa

Botanical Illustrator

Kelli Brew

Alachua County Farm To School

Karissa Raskin

City of Gainesville, Dept. of Strategy Planning and Innovation

Frog Song Organics


Nicoya Organic Farm


Grove Street Farmers Market

GNV Farmers Market


Mosswood Farmstore mosswoodfarmstore.com
Kor Farm

India Cultural and Education Center


John R. Stepp
UF Center for Latin American Studies

UF Center for African Studies


Matheson History Museum


Alliance Francais afgainesville.com

Feeding Florida – Fresh Access Bucks